| Category: | Nonfiction —Leadership |
|---|---|
| Author: | Joshua Teixidor |
| Publisher: | Curtis Publishing |
| Publication Date: | October 7, 2026 |
| Number of Pages: | 220 |
| ISBN-10: | 979-8-952851-26-9 |
Carry the Weight is a disarmingly honest leadership book
that traces Joshua Teixidor’s path from top-performing sales rep, the one who
never wanted the title, to a leader-builder who discovered that developing
people is a craft practiced one honest conversation at a time. Drawing on more
than twenty years in sales, Teixidor revisits the season he led with pressure
and called it leadership, the moment a sharp young rep named Melissa looked him
in the eye and told him, “You only care about the number,” and the gut-punch
recognition that he had become the very manager who once inspected him instead
of developing him. What follows is the rebuild: learning to assess before
prescribing, diagnosing performance gaps through his EKS framework (Effort,
Knowledge, Strategy), structuring hard conversations with OIRC (Observation,
Impact, Recommendation, Commitment), and guiding people up the Growth Ladder.
His methodology helps employees move from struggling to stable, stable to
consistent, consistent to excellent, and excellent to leading others. Threaded
through it all is the lesson of his IRONMAN 70.3: the race is one day, but the
training is every day, and leadership, like endurance, is built in the reps no
one applauds.
Teixidor writes with the confidence of a coach pacing the
sidelines: short sentences, blunt confession, and a willingness to admit what
most leadership books sand off (''If you've ever led a team, you already
know: this shit is heavy''). Each chapter closes with a field order: “Carry
This into Your Next 1:1,” “Carry This into the Week,” “Carry This into the Room.”
This turns memoir into a manual and reflection into something you can act on
before Monday. The people are real, names changed but events intact: Alexis,
who forced him to make instinct teachable; Ben, whose shattered belief he
rebuilt through small, winnable evidence; Ashley, whose surface-level answers
told him everything he needed to know. This isn't a playbook from a pedestal,
but a field manual from someone still in the arena. Carry the Weight
delivers Teixidor’s clearest verdict on leadership yet: it is not how high you
climb, but how many people can climb because you held the ladder.
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