OBESITY ... It's NOT what YOU THINK it is!

OBESITY ... It's NOT what YOU THINK it is! by Richard Fast is a groundbreaking exploration of the global obesity epidemic, challenging conventional wisdom and shedding light on the true culprits behind the pervasive health crisis. Fast discusses the evolution of the modern diet, tracing its trajectory from locally sourced, whole foods to mass-produced, ultra-processed products. He paints a stark picture of the Faustian bargain consumers have struck with Big Food Companies, where convenience comes at the expense of health. The book meticulously dissects the role of corporate social responsibility within the tobacco and food industries, revealing the insidious tactics employed to promote harmful products while masquerading as benefactors of society. Fast exposes the cynicism behind initiatives like the Smart Choices Program, which purportedly labels foods as ''healthy'' while endorsing products laden with sugar, salt, and fat.

In the second part, Fast unpacks the multifaceted nature of the obesity epidemic, arguing against oversimplification of its causes. He highlights the ubiquitous influence of ultra-processed foods, which have permeated diets worldwide and contributed to skyrocketing obesity rates. Drawing from Brazil's experience, he underscores the link between increased consumption of ultra-processed products and rising obesity levels, offering insights into the nation's revolutionary approach to combatting the crisis. The book discusses the science behind ultra-processed foods, revealing their addictive nature and detrimental effects on health. Fast presents compelling evidence from scientific studies, challenging prevailing notions about weight management and highlighting the critical importance of focusing on overall health rather than just weight loss. The author offers a comprehensive guide to reversing obesity by prioritizing health. Fast emphasizes the need for a paradigm shift in our relationship with food, advocating for a return to whole, unprocessed foods. Through candid interviews and personal anecdotes, he provides practical strategies for making lasting lifestyle changes and achieving optimal health.

OBESITY ... It's NOT what YOU THINK it is! is a must-read for anyone dealing with weight or health issues. Fast's compelling narrative and well-researched insights offer a refreshing perspective on the obesity epidemic, empowering readers to take control of their health and well-being. This book is a wake-up call to reclaim our food choices and prioritize nourishment over convenience, ultimately paving the way for a healthier, happier future.